This is an innovative treat for pets and being flexible in nature lasts longer than the regular treats. The treat acts like chewing gum and as the dog chews it, its flexible nature makes it move up and down with the jaw. The bristle-like shape helps in cleaning the tarter and plaque accumulated in the teeth. Resulting in a clean and fresh smelling mouth which keeps tooth decay and other dental issues away. A win-win treats for pets and owners, pets are busy chewing them and enjoying the treat additionally the pet parents have a clean mouth licking them all over.